Buttercup

Splunk

Buttercup is the mascot associated with Splunk. The character adds warmth and humor to a technical data platform, giving Splunk a recurring personality for community engagement, events and stories about searching, monitoring and understanding machine data.

Buttercup is a fantasy creature mascot associated with Splunk.

Software and Technology

Monster / Fantasy

buttercup, splunk, fantasy creature mascot

Miles Thirst

Sprite

Miles Thirst is a legacy character associated with Sprite. His name is a pun on miles per hour and thirst, giving the soft-drink brand an energetic human mascot tied to refreshment, speed and youth-oriented advertising.

Miles Thirst is a human mascot associated with Sprite.

Food and Beverage

Human

miles thirst, sprite, human mascot

Honey Monster

Sugar Puffs

Honey Monster has represented Sugar Puffs since 1976. The large, furry yellow character became closely associated with the cereal's honey flavor and playful television advertising, remaining recognizable even as the product's branding evolved.

Honey Monster is a monster mascot associated with Sugar Puffs.

Food and Beverage

Monster / Fantasy

honey monster, sugar puffs, monster mascot

Lorraine Collett

Sun-Maid

Lorraine Collett became the model for the Sun-Maid Girl in 1915. Her red bonnet and basket of grapes created a wholesome California identity that has remained central to Sun-Maid raisin packaging for more than a century.

Lorraine Collett is a human woman mascot associated with Sun-Maid.

Food and Beverage

Human

lorraine collett, sun-maid, human woman mascot

Hugo

SuperOffice

Hugo is owl mascot associated with SuperOffice. The approachable figure gives the CRM company a recurring personality for explaining sales, marketing and customer-service topics in a more conversational way.

Hugo is a human character mascot associated with SuperOffice.

Software and Technology

Human

hugo, superoffice, human character mascot

Whiplash the Cowboy Monkey

Taco John's

Whiplash the Cowboy Monkey is the monkey mascot associated with Taco John's. The unusual cowboy-and-monkey combination creates instant novelty and gives the restaurant brand a character built for live appearances, promotions and regional advertising.

Whiplash the Cowboy Monkey is a monkey mascot associated with Taco John's.

Food and Beverage

Animal

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Teddy Grahams

Teddy Grahams

The Teddy Grahams are bear-shaped snack mascots that mirror the product itself. Turning the graham crackers into a group of characters lets the brand build playful stories while keeping the recognizable bear shape at the center of the identity.

Teddy Grahams are mascot characters associated with Teddy Grahams.

Food and Beverage

Group

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The General

The General Insurance

The General is the military-style mascot of The General Insurance. His compact stature, white mustache and uniform turn the company's name into a literal character, creating a highly recognizable spokesperson for direct-to-consumer auto insurance.

The General is a human general mascot associated with The General Insurance.

Insurance and Financial Services

Human

the general, the general insurance, human general mascot

Homer D. Poe

The Home Depot

Homer D. Poe is the hammer mascot associated with The Home Depot. The tool-shaped character connects directly to home improvement and gives the retailer a playful figure for educational, community and family-oriented appearances.

Homer D. Poe is a bear mascot associated with The Home Depot.

Retail

Animal

homer d. poe, the home depot, bear mascot

Mickey Mouse

The Walt Disney Company

Mickey Mouse debuted in 1928 and became the defining mascot of The Walt Disney Company. Beyond his animated films, Mickey functions as a global corporate symbol across theme parks, television, consumer products and entertainment branding.

Mickey Mouse is a mouse mascot associated with The Walt Disney Company.

Media and Entertainment

Animal

mickey mouse, the walt disney company, mouse mascot

Mr. Owl

Tootsie Roll

Mr. Owl is the wise owl from Tootsie Pop advertising. He is best known for testing how many licks it takes to reach the Tootsie Roll center, giving the candy brand a question that has remained culturally recognizable for decades.

Mr. Owl is an owl mascot associated with Tootsie Roll.

Food and Beverage

Animal

mr. owl, tootsie roll, owl mascot

Taco

Trello

Taco is the dog mascot associated with Trello. The friendly character gives the project-management platform a relaxed personality and appears in product moments, community content and branded materials that make workplace organization feel less rigid.

Taco is a taco mascot associated with Trello.

Software and Technology

Object / Food

taco, trello, taco mascot

Twilio Owl

Twilio

The Twilio Owl is the owl mascot associated with Twilio. The bird's connection to calling and nighttime communication gives the cloud-communications company a recognizable character for developer outreach, events and technical storytelling.

Twilio Owl is an owl mascot associated with Twilio.

Software and Technology

Animal

twilio owl, twilio, owl mascot

Smokey Bear

U.S. Forest Service

Smokey Bear was introduced in 1944 by the U.S. Forest Service and partner organizations. His wildfire-prevention message made him one of America's longest-running public-service mascots, with a distinctive ranger hat, jeans and shovel.

Smokey Bear is a bear mascot associated with U.S. Forest Service.

Public Service and Conservation

Animal

smokey bear, u.s. forest service, bear mascot

Ilma

Vanta

Ilma is the mascot associated with Vanta. The character gives the security and compliance platform a friendly recurring presence, helping Vanta communicate topics such as trust, controls and continuous monitoring without relying only on technical diagrams.

Ilma is an alpaca mascot associated with Vanta.

Software and Technology

Animal

ilma, vanta, alpaca mascot

Ghosty

Vector.co

Ghosty is the ghost mascot associated with Vector.co. The character creates a light, memorable identity for the technology brand and offers a flexible figure for product storytelling, social content and community communication.

Ghosty is a ghost mascot associated with Vector.co.

Software and Technology

Monster / Fantasy

ghosty, vector.co, ghost mascot

V-Bot

Vidyard

V-Bot is the robot mascot associated with Vidyard. The character gives the video platform a recognizable digital personality and helps the brand explain recording, sharing and video-based selling through a friendly recurring guide.

V-Bot is a robot mascot associated with Vidyard.

Software and Technology

Robot

v-bot, vidyard, robot mascot

Li'l Roy

Walmart

Li'l Roy is a legacy mascot associated with Walmart. The character belongs to an earlier period of the retailer's advertising history and shows how Walmart experimented with named spokescharacters before centering its modern identity on the spark symbol.

Li'l Roy is a human child mascot associated with Walmart.

Retail

Human

li'l roy, walmart, human child mascot

Bugs Bunny

Warner Bros.

Bugs Bunny debuted in 1940 and became the defining mascot of Warner Bros. His confident personality, comic timing and long association with Looney Tunes made him a durable symbol across film, television, merchandise and studio branding.

Bugs Bunny are mascot characters associated with Warner Bros..

Media and Entertainment

Animal

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Wendy

Wendy's

Wendy was introduced in 1969 and was inspired by founder Dave Thomas's daughter Melinda Lou, whose nickname was Wendy. Her red braids and blue-striped dress became the central visual identity of the restaurant chain.

Wendy is a human girl mascot associated with Wendy's.

Food and Beverage

Human

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