Bibendum

Michelin

Bibendum, better known as the Michelin Man, was introduced in 1898. Built from stacked white tires, he is one of the world's oldest brand mascots and turns Michelin's core product into an unmistakable human-like figure.

Bibendum is a tire man mascot associated with Michelin.

Consumer Products

Object / Food

bibendum, michelin, tire man mascot

Morton Salt Girl

Morton Salt

The Morton Salt Girl debuted in 1914 carrying an umbrella and spilling salt behind her. The image supports the idea that Morton salt pours even in damp weather and has remained remarkably consistent across more than a century of packaging.

Morton Salt Girl is a human girl mascot associated with Morton Salt.

Food and Beverage

Human

morton salt girl, morton salt, human girl mascot

Mirabel

Moovila

Mirabel is the mascot associated with Moovila. The character gives the work-management software brand a consistent personality and helps make project controls, workflows and planning concepts feel more approachable to business users.

Mirabel is a fantasy creature mascot associated with Moovila.

Software and Technology

Monster / Fantasy

mirabel, moovila, fantasy creature mascot

MotherDuck

MotherDuck

MotherDuck is the duck mascot and namesake of the cloud analytics company. The character makes the connection to DuckDB immediately visible and gives the technical brand a flexible lead for educational stories, product explanations and community content.

MotherDuck is a duck mascot associated with MotherDuck.

Software and Technology

Animal

motherduck, motherduck, duck mascot

Roger

Moz

Roger is the robot mascot associated with Moz. The character has long helped the SEO software company explain search marketing, giving Moz a friendly guide for technical education, community engagement and content about ranking and visibility.

Roger is a robot mascot associated with Moz.

Software and Technology

Robot

roger, moz, robot mascot

Mr. Clean

Mr. Clean

Mr. Clean was introduced in 1958 as the muscular, bald mascot of the cleaning brand. His white clothing and confident appearance communicate strength and cleanliness, turning an abstract product promise into a recognizable human character.

Mr. Clean is a human mascot associated with Mr. Clean.

Consumer Products

Human

mr. clean, mr. clean, human mascot

Raccoon

Mutiny

The Raccoon is the mascot associated with Mutiny. The clever, adaptable animal gives the B2B personalization platform a mischievous personality and a recurring character for stories about marketers, websites and go-to-market work.

Raccoon is a raccoon mascot associated with Mutiny.

Software and Technology

Animal

raccoon, mutiny, raccoon mascot

Frankie

Nathan's Famous

Frankie is the mascot associated with Nathan's Famous. The character supports the hot-dog brand's playful, family-friendly identity and can extend the Nathan's name beyond food photography into appearances, promotions and merchandise.

Frankie is a human character mascot associated with Nathan's Famous.

Food and Beverage

Human

frankie, nathan's famous, human character mascot

Nelvana Polar Bear

Nelvana

The Nelvana Polar Bear is the animated bear associated with Nelvana. The character reinforces the Canadian entertainment company's northern identity and has appeared as a recognizable production symbol connected with children's television and animation.

Nelvana Polar Bear is a polar bear mascot associated with Nelvana.

Media and Entertainment

Animal

nelvana polar bear, nelvana, polar bear mascot

Quicky

Nesquik

Quicky has represented Nesquik since 1973. The energetic rabbit connects speed with making and drinking chocolate milk, giving the brand a lively character whose color and personality work across packaging, commercials and sports-themed promotions.

Quicky is a rabbit mascot associated with Nesquik.

Food and Beverage

Animal

quicky, nesquik, rabbit mascot

Copper Monster

Ooma

The Copper Monster is the monster mascot associated with Ooma. The character gives the communications technology brand a playful visual identity and turns the idea of copper phone infrastructure into something that can be personified and explained.

Copper Monster is a monster mascot associated with Ooma.

Software and Technology

Monster / Fantasy

copper monster, ooma, monster mascot

Puffy

OpenBSD

Puffy is the pufferfish mascot of OpenBSD. The fish's defensive ability mirrors the operating system's security focus, giving the open-source project a memorable symbol for protection, resilience and careful engineering.

Puffy is a pufferfish mascot associated with OpenBSD.

Software and Technology

Animal

puffy, openbsd, pufferfish mascot

Archie

OptinMonster

Archie is the monster mascot associated with OptinMonster. The character turns the monster in the company's name into a friendly brand personality, helping the conversion-optimization platform feel more approachable across product education and marketing.

Archie is a monster mascot associated with OptinMonster.

Software and Technology

Monster / Fantasy

archie, optinmonster, monster mascot

Pager

PagerDuty

Pager is the robot mascot associated with PagerDuty. The character gives the incident-response platform a dependable digital helper and provides a recognizable way to represent alerts, automation and always-on operational work.

Pager is a robot mascot associated with PagerDuty.

Software and Technology

Robot

pager, pagerduty, robot mascot

ElePHPant

PHP

The ElePHPant is the elephant mascot of PHP. Its name combines elephant with PHP, and the community-created plush versions have made it a particularly tangible and collectible symbol within the programming-language community.

ElePHPant is an elephant mascot associated with PHP.

Software and Technology

Animal

elephpant, php, elephant mascot

Poppin' Fresh

Pillsbury

Poppin' Fresh, better known as the Pillsbury Doughboy, debuted in 1965. His soft dough body, chef's hat and famous giggle personify baking warmth and freshness, making him one of the most recognizable food mascots in advertising.

Poppin' Fresh is a doughboy mascot associated with Pillsbury.

Food and Beverage

Object / Food

poppin' fresh, pillsbury, doughboy mascot

Pizza Pete

Pizza Hut

Pizza Pete was introduced in 1969 as an early mascot for Pizza Hut. The mustachioed Italian chef reflects a classic restaurant-advertising style and remains a legacy part of the chain's visual history.

Pizza Pete is a human mascot associated with Pizza Hut.

Food and Beverage

Human

pizza pete, pizza hut, human mascot

Mr. Peanut

Planters

Mr. Peanut debuted in 1916 after Planters held a mascot-design contest. His monocle, top hat, gloves and cane turned a peanut into a refined gentleman, creating one of America's oldest and most recognizable food-brand characters.

Mr. Peanut is a peanut mascot associated with Planters.

Food and Beverage

Object / Food

mr. peanut, planters, peanut mascot

Sugar Bear

Golden Crisp

Sugar Bear has represented Golden Crisp since 1963. The laid-back bear and his smooth personality gave the sweetened cereal a distinctive tone, helping the character remain recognizable across generations of packaging and television advertising.

Sugar Bear is a bear mascot associated with Golden Crisp.

Food and Beverage

Animal

sugar bear, golden crisp, bear mascot

Max the Hedgehog

PostHog

Max the Hedgehog is the mascot associated with PostHog. The animal creates a direct connection to the hog in the company name and gives the developer-focused product analytics platform a playful character for documentation, launches and community content.

Max the Hedgehog is a hedgehog mascot associated with PostHog.

Software and Technology

Animal

max the hedgehog, posthog, hedgehog mascot