Reddy Kilowatt

Electric Companies Advertising Program

Reddy Kilowatt was introduced in 1926 as an electricity mascot used by utility companies. His body was drawn from lightning bolts, allowing the character to explain electrical safety, conservation and household power in an approachable way.

Reddy Kilowatt is an electricity character mascot associated with Electric Companies Advertising Program.

Consumer Products and Services

Object / Food

reddy kilowatt, electric companies advertising program, electricity character mascot

Figment

EPCOT

Figment debuted at EPCOT in 1983 as a small purple dragon representing imagination. Closely associated with the Imagination pavilion, he became a fan-favorite Disney Parks character through attractions, merchandise and appearances rather than a traditional film role.

Figment is a dragon mascot associated with EPCOT.

Media and Entertainment

Monster / Fantasy

figment, epcot, dragon mascot

Fibbler Lion

Fibbler

Fibbler Lion is the lion mascot associated with Fibbler. The character gives the brand a confident, expressive personality and provides a recognizable visual anchor that can carry stories and messages more easily than a standalone wordmark.

Fibbler Lion is a lion mascot associated with Fibbler.

Software and Technology

Animal

fibbler lion, fibbler, lion mascot

Flexina Fox

Flexina

Flexina Fox is the fox mascot associated with Flexina. The animal's reputation for agility and cleverness supports a flexible brand identity, while the alliterative name makes the character easier to remember.

Flexina Fox is a fox mascot associated with Flexina.

Software and Technology

Animal

flexina fox, flexina, fox mascot

Frankie

Fly.io

Frankie is the mascot associated with Fly.io. The character brings personality to a developer-infrastructure brand and gives Fly.io a recurring visual presence for technical documentation, community communication and product storytelling.

Frankie is a human character mascot associated with Fly.io.

Software and Technology

Human

frankie, fly.io, human character mascot

Foxy

FoxyMail

Foxy is the fox mascot associated with FoxyMail. The character is a direct visual extension of the brand name and gives the email-focused company an alert, energetic personality suited to digital communication.

Foxy is a fox mascot associated with FoxyMail.

Software and Technology

Animal

foxy, foxymail, fox mascot

Beastie

FreeBSD

Beastie has represented FreeBSD since 1976. The red daemon character is a visual pun on the computer-science term daemon, giving the open-source operating system one of the longest-running and most recognizable mascots in developer culture.

Beastie is a demon mascot associated with FreeBSD.

Software and Technology

Monster / Fantasy

beastie, freebsd, demon mascot

Freddy

Freshworks

Freddy is the mascot associated with Freshworks. The character gives the business-software brand a friendly spokesperson and helps make customer-service, IT and CRM products feel more human across campaigns, events and social content.

Freddy is a fantasy creature mascot associated with Freshworks.

Software and Technology

Monster / Fantasy

freddy, freshworks, fantasy creature mascot

Yipes

Fruit Stripe

Yipes debuted in 1960 as the striped zebra mascot of Fruit Stripe gum. The zebra's colorful stripes mirrored the product's bright flavors and packaging, making Yipes an enduring symbol even though Fruit Stripe has been discontinued.

Yipes is a zebra mascot associated with Fruit Stripe.

Food and Beverage

Animal

yipes, fruit stripe, zebra mascot

GEICO Gecko

GEICO

The GEICO Gecko debuted in 1999 after an actors' strike made live-action spokesperson ads difficult to produce. The joke grew from the similarity between GEICO and gecko, eventually turning the small green lizard into the insurer's primary brand ambassador.

GEICO Gecko is a gecko mascot associated with GEICO.

Insurance and Financial Services

Animal

geico gecko, geico, gecko mascot

Wilber

GIMP

Wilber has represented GIMP since 1997. The character's large eyes and paintbrush connect the mascot to visual creativity and image editing, giving the open-source graphics program a distinctive identity within software and design communities.

Wilber is a fantasy creature mascot associated with GIMP.

Software and Technology

Monster / Fantasy

wilber, gimp, fantasy creature mascot

Mona the Octocat

GitHub

Mona the Octocat has represented GitHub since 2008. The cat-octopus hybrid grew from the Octopuss illustration and became a flexible symbol of developer culture, appearing in countless themed variations created by GitHub and its community.

Mona the Octocat is an octocat mascot associated with GitHub.

Software and Technology

Animal

mona the octocat, github, octocat mascot

Keif the Kraken

GitKraken

Keif the Kraken is GitKraken's kraken mascot. The sea-creature design is built directly into the brand name and gives the Git productivity platform a bold character that stands out in developer tools, tutorials and community events.

Keif the Kraken is a kraken mascot associated with GitKraken.

Software and Technology

Monster / Fantasy

keif the kraken, gitkraken, kraken mascot

GNU

GNU Project

The GNU head has represented the GNU Project since 1983. The gnu animal provides a visual pun on the project's name and remains a widely recognized symbol of free software, open-source collaboration and the GNU operating-system philosophy.

GNU is a gnu mascot associated with GNU Project.

Software and Technology

Animal

gnu, gnu project, gnu mascot

Godot

Godot Engine

Godot is the blue robot-like face associated with the Godot Engine. The friendly character is integrated into the open-source game engine's logo and community identity, making the project recognizable to game developers beyond its name alone.

Godot is a robot mascot associated with Godot Engine.

Software and Technology

Robot

godot, godot engine, robot mascot

Go Gopher

Go

The Go Gopher was introduced in 2009 alongside the Go programming language. Created by illustrator Renée French, the simple, expressive gopher became a highly adaptable symbol used throughout the global Go developer community.

Go Gopher is a gopher mascot associated with Go.

Software and Technology

Animal

go gopher, go, gopher mascot

Chrome Dino

Google Chrome

Chrome Dino debuted in 2014 as the character in Google Chrome's offline game. The pixelated Tyrannosaurus appears when a device has no internet connection, turning a frustrating error state into a simple endless-running game.

Chrome Dino is a dinosaur mascot associated with Google Chrome.

Software and Technology

Animal

chrome dino, google chrome, dinosaur mascot

Gorton's Fisherman

Gorton's

The Gorton's Fisherman is the bearded sailor associated with Gorton's seafood. His yellow rain gear and nautical setting communicate seafaring experience and product heritage, giving the brand a human spokesperson closely tied to the ocean.

Gorton's Fisherman is a human fisherman mascot associated with Gorton's.

Food and Beverage

Human

gorton's fisherman, gorton's, human fisherman mascot

Gradlephant

Gradle

Gradlephant is the elephant mascot associated with Gradle. The character gives the build-automation ecosystem a recognizable visual identity and offers a friendlier way to represent developer tooling, technical documentation and community events.

Gradlephant is an elephant mascot associated with Gradle.

Software and Technology

Animal

gradlephant, gradle, elephant mascot

Grot

Grafana Labs

Grot is the mascot associated with Grafana Labs. The character adds personality to an observability brand known for dashboards and technical infrastructure, giving Grafana a recurring figure for community, event and product-related storytelling.

Grot is a fantasy creature mascot associated with Grafana Labs.

Software and Technology

Monster / Fantasy

grot, grafana labs, fantasy creature mascot